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ONLINE MARKETING MANAGER (1 POST)
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Posted: 10 Sep 2016 07:50
Deadline: 07 Oct 2016
Category: Marketing
Location: Africa , Kenya , Nairobi
Employment: Full-Time
Experience: From 5 year(s)
Education: Bachelor
Salary: Negotiable
About Company: The Kenya Tourism Board is a state corporation mandated with marketing Kenya as a tourism destination. KTB would like to implement an Electronic Document Management System and digitization of around 1,000,000 documents
Email: procurement@ktb.go.ke
Phone: N.A
Contact name: HR
File: Download
Requirements
> Bachelor's degree in Business Administration, Tourism or
related field.
> Diploma in Digital Marketing.
a Member of MSK/CIM or a recognized IT Professional body.
> Diploma in Information Technology and Masters Degree will be
an added advantage.
a 5 years of Marketing experience using online channels with 3
years In a senior management role In a large organization/busy
environment.
> Must be able to demonstrate skills in leadership and
performance management
Conditions
N/A
Responsibilities
>Develop and Implement KTB's online marketing and advertising
strategy In line with the organizations overall strategy.
>Development of the Departmenfs Work plan and budget and
preparation of monthly, quarterly and annual departmental reports.
>Provide support and advice to the Marketing and PR teams,
ensuring effective Integrated cross-channel campaigns.
> Manage editorial content on various online assets managed by
KTB.
Inform acquisition Key Performance Index, sales conversions
and return on investment for online marketing campaigns
n Review new digital communication technologies and keep KTB
at the forefront of developments In online marketing.
Participate in Implementation of the performance management
system In the department.
Lead the development, execution and optimization of KTB's
online marketing efforts, including Paid Search, Search Engine
Optimiz:etion, Social Media, Display Advertising, Email
Marketing and Mobile Marketing.
Manage the creative direction and design of compelling and
effective online marketing tools including and not limited to
KTB's websites and applications, campaign ads and campaign
landing pages
Deliver reporting and insights that measure KTBs performance
online.
> Responsible for planning and budgetary control of the Online
Marketing Budget.
> Prospect new opportunities and partnerships with the goal of
generating revenue for KTB.
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